The short version
Waalaxy is the cheapest serious way into LinkedIn automation: from €19/mo per user for 300 invitations a month, with a 14-day trial. It is built for people starting out (it says 75% of its users had never done LinkedIn outreach before), and it sends invites and messages to the prospects you pick from a LinkedIn search, Sales Navigator or a list. Nova does the work around the send. You describe your customer, and an ICP agent finds matching people every working day with a reason for each score. Nova researches each prospect, warms the lead up with a profile view and a like, drafts the first message in your voice, and waits for your approval before anything sends. It costs more, from $99 per sender.
What Waalaxy does well
Price and simplicity. Pro at €19/mo, Advanced at €49/mo and Business at €69/mo per user (waalaxy.com/pricing, October 2026) make it the lowest entry point in the category, and every plan includes unlimited campaigns. Its prospect sources go beyond plain search: Sales Navigator, Recruiter Lite, and intent signals such as post reactions, groups and events. It has an email finder, a LinkedIn inbox with saved replies (a €20/mo add-on), CRM sync to HubSpot and Pipedrive, and connections to Make, Zapier and n8n. The monthly invitation quota on each plan is a real ceiling, and a hard ceiling beats none. It also has scale behind it: Waalaxy says more than 200,000 people use it.
Side by side
| Dimension | Nova | Waalaxy |
|---|---|---|
| Built for | Founders, sales teams and agencies who want the list, research and messages handled | Beginners and small teams who want low-cost LinkedIn sequences |
| Pricing (listed October 2026) | Growth $99/mo per sender ($200 on the 3-month term) · Agency $399/mo including 5 senders, $69/mo per extra sender | Per user: Pro €19 · Advanced €49 · Business €69/mo; cheaper on quarterly and yearly billing |
| Invitation volume | A daily budget per LinkedIn account that ramps weekly from what the account has earned | 300/month on Pro, 800/month on Advanced and Business |
| Lead discovery | ICP agents search LinkedIn every working day and score each match with a reason; 25+ Playbooks (post engagers, event attendees, your own CSV and more); you approve every lead before contact | Import from LinkedIn search, Sales Navigator or Recruiter Lite; intent signals (post reactions, groups, events); email finder |
| Per-lead research | Deep research on every prospect (posts, role, company news) shapes the first draft | Not a listed feature (October 2026) |
| Warm-up before invite | Profile view and a like before each invite; brand-new accounts get 7 engagement-only days | Not a listed feature (October 2026) |
| AI messaging | Drafts in your voice; you approve every message, note and voice note before it sends | AI assistant listed as "(soon)"; no AI features on any plan (October 2026) |
| Every plan: email from your own mailbox, email-first campaigns, or email after an invite sits unaccepted for 7 days | Cold email sequences on Business (€69/mo) only | |
| Inbox | LinkedIn and email replies in one inbox, sorted by intent, with a reply drafted for you to edit | LinkedIn inbox add-on at €20/mo |
| Access | Self-serve, 7-day free trial (no card); 14-day money-back on first payment; cancel any time | Self-serve, 14-day free trial |
The real difference: who does the thinking
Waalaxy automates the sending, and leaves the decisions to you: who goes on the list, whether they have seen your name before, and what the first message says. For someone who already knows those answers, that's the right split, and it's cheap. For someone who doesn't, the tool sends the wrong message to the wrong person more efficiently. Nova takes those decisions on with qualified discovery, research on each person, a warm-up before the invite and drafts you approve.
One thing to check whichever you pick: the invitation volume. Waalaxy describes its 800 a month as matching LinkedIn's manual limits. LinkedIn holds most accounts to roughly 100 connection requests a week and publishes no exact figure, and what a given account can absorb depends on its age and history. The connection request limits guide covers how to tell what yours has earned.
Choose Waalaxy if
- Budget is the deciding factor: €19/mo per user against Nova's $99 per sender.
- You already have a list and copy that gets replies, and you only need it sent on a schedule.
- You want to source prospects from LinkedIn groups, events or post reactions and send to them yourself.
- You are trying LinkedIn outreach for the first time and want to learn it hands-on at low cost.
Choose Nova if
- You don't want to build lists by hand. An ICP agent finds people who match your customer, with a reason for each score.
- You want every first message based on research about that person, written in your voice, with you approving it before it sends.
- You want account safety handled for you: warm-up before every invite, a daily budget per account, and anything over budget held until tomorrow.
- You want email on every plan, from your own mailbox, and LinkedIn and email replies in one inbox.
Start free trial: 7 days free with no card. If you pay and it doesn't work out, the 14-day money-back guarantee covers your first payment. You can bring your Waalaxy lists over as a CSV. Or compare what every tool costs for a team of 1 to 10 first.
Frequently asked questions
Is Waalaxy cheaper than Nova?
Yes. Waalaxy Pro is €19/mo per user for 300 invitations a month, Advanced is €49/mo for 800, and Business is €69/mo, which adds cold email sequences and multiple sender accounts (waalaxy.com/pricing, October 2026). Nova Growth is $99/mo per sender. The difference buys the work Waalaxy leaves to you: an ICP agent that finds and scores leads every working day, research on each prospect, a warm-up before every invite, and AI drafts you approve before they send. If you already have the list and the copy, the cheaper tool is the sensible buy.
Is Waalaxy safe for my LinkedIn account?
Waalaxy says it uses "human-like timing, daily action limits, and safe automation rules", and its plans cap invitations per month: 300 on Pro, 800 on Advanced and Business. A hard monthly quota is a real safety mechanism. Check the 800 figure against your own account, though: LinkedIn holds most accounts to roughly 100 connection requests a week, and a new or quiet account earns less than that. No tool, Nova included, can make automation risk-free, because LinkedIn's User Agreement prohibits it. What you can compare is how each tool paces and what it does before the invite.
Does Waalaxy have AI message writing?
Not as a live feature on the date we checked. Waalaxy's homepage lists an "AI assistant trained on our playbooks to find prospects and craft messages" marked "(soon)", and its pricing page lists no AI features on any plan (October 2026). Nova researches each prospect and drafts the first message in your voice, and every draft waits for your approval before it sends.
Related comparisons
- Nova vs Dripify — the other low-cost sequencer
- Nova vs La Growth Machine — multichannel sequences vs warm-up-first LinkedIn
- Nova vs Expandi — the safety head-to-head
- Best LinkedIn outreach tools 2026 — 8 tools ranked by account safety, verified pricing
- LinkedIn outreach tool pricing for teams of 1–10 — the monthly bill at 1, 2, 5 and 10 seats
- All comparisons
Waalaxy is a trademark of its respective owner. Nova is not affiliated with, sponsored by, or endorsed by Waalaxy. All third-party information on this page comes from publicly available sources — primarily waalaxy.com — as of the verification date shown above, and may have changed since. If you represent Waalaxy and believe anything here is inaccurate or outdated, email hello@joinnova.ai and we will review and correct it promptly.
