LinkedIn outreach that
books calls, not bans.

Most LinkedIn outreach tools automate sending and stop there. Nova runs the whole motion: it finds leads that match your ideal customer profile, researches each one individually, warms them up with real engagement — profile views, likes, comments — before any connection request, then drafts outreach messages, voice notes and LinkedIn content in your voice. Discovery, campaigns, the inbox, content and profile review all share one lead record, so approving a lead, messaging them and seeing them engage with your post are the same thread. And every LinkedIn action passes through a safety governor built to keep your account healthy, with per-account limits that ramp as the account earns trust. The result is LinkedIn outreach that reads like a person doing careful work, at the pace of software. If you are comparing tools, the practical test is simple: count how many separate products you would need to replace Nova, then check whose safety layer sees all of them at once.

Safe LinkedIn outreach automation comes down to pacing like a careful human, and that is the first thing Nova was built around, not a feature we added. It acts only during your working hours, spaces actions a few minutes apart with randomised breaks, and enforces per-account budgets that ramp up weekly as the account earns trust. A governor checks every single action against a live ledger immediately before it fires; when a budget runs out, actions wait instead of forcing through. Brand-new accounts get seven engagement-only days — views, likes, comments, no invites — before their first connection request, because sudden invite bursts are what trigger LinkedIn reviews. Limits are always per LinkedIn account, never pooled across a workspace, so one busy teammate can never spend another account’s budget. This is what safe LinkedIn outreach automation looks like in practice.

Yes — Nova is genuinely one app — one login, one workspace, one lead database — not a bundle of acquisitions stitched together. Lead discovery (Lead Radar), deep lead research, campaigns, the unified inbox, voice notes, the content studio, profile review and the safety layer all share the same ideal customer profile, the same leads and the same per-account action budgets. That shared spine is the point: approving a lead in Lead Radar, messaging them in the inbox, and seeing them engage with your post are all the same record throughout, so nothing gets lost between tools and the safety governor sees every action, whichever feature triggered it. With separate point tools you would re-import CSVs between steps and each tool would spend your LinkedIn limits blindly; in Nova the whole LinkedIn lead generation motion runs on one system.

Yes — for text, Nova can update your LinkedIn profile with one click. After a profile review you can apply the new headline and About section straight to your live profile from inside Nova, with no copy and paste. Generated headshots and banner images work differently, on purpose: they download as files for you to upload yourself. We keep image uploads manual to keep your account’s activity pattern clean — text edits look like normal profile maintenance, while automated media uploads are a pattern worth avoiding. The profile review itself grades your headline, About section, banner and photo against what your ideal customers actually search for, so the rewrite is grounded in your positioning rather than generic advice. Reviews are repeatable, too — rerun one after your positioning changes and apply the new copy the same way, so the profile keeps pace with the outreach it is landing.

Yes, in two ways. You can run a campaign that is email from the first touch: paste a list of addresses or LinkedIn profile URLs, or upload a CSV, and Nova looks up whatever addresses are missing, then sends the sequence from your own mailbox — no LinkedIn account involved at all. Or you leave it as the second move on a LinkedIn campaign, where invites still unaccepted after seven days go to email carrying the research and the tone profile that wrote the invite. What Nova will not do is aim two channels at the same person at once to inflate touch counts: a campaign is one channel, and a reply on either one cancels every remaining step. One person, one conversation, one thread in the inbox.

Yours. Connect Google Workspace or Gmail with one sign-in, or any mailbox at all — Outlook, Exchange, Zoho, a host of your own — over SMTP and IMAP. Nova sends from your domain, threaded and signed as you, never from a shared pool or a lookalike domain, because deliverability and sender reputation belong to you. Sending and reading replies are configured together on purpose: a mailbox that can send but not see the answer would keep following up after someone replied. Nova checks SPF, DKIM and DMARC the moment you connect and tells you what is missing. A new mailbox then gets its own warm-up ramp and per-mailbox daily caps, paced by the same governor and the same ledger as your LinkedIn invites. Every email carries a one-click unsubscribe that is honoured automatically, and a bounce or an opt-out is never mailed twice.

No. Nothing reaches a prospect without your approval. Every AI-written message, comment, connection note and voice note lands as a draft in an approval queue where you can edit, approve or discard it. Leads that Lead Radar discovers sit with no campaign attached and are structurally unreachable by the messaging pipeline until a human approves them — the database itself enforces that discovered leads cannot be contacted automatically. Optional autopilot exists for one thing only: approving leads that clearly fit your ideal customer profile, and even then it never fires on an unfit lead and still never sends a message on its own. You stay the sender; Nova does the research, drafting and pacing around you. The approval queue is also where you edit: most drafts ship with a small tweak, which keeps the voice genuinely yours and steadily teaches the system what good looks like for your market.

Sign up with your work email and you are in — Nova is self-serve, with a 7-day free trial and no card required. Onboarding walks you through it in order: connect your LinkedIn account, build your ideal customer profile with the assistant, and Lead Radar hands you your first batch of leads. Nothing goes out cold: a new account spends its first days on engagement only while the safety governor ramps its daily budget, and every message waits in an approval queue for you. Founders, sales teams and agencies running LinkedIn lead generation are who Nova is built for. If you would rather be walked through it, book a demo and we will set up the ICP and the first campaign with you.