RUNNING OUTREACH ON NOVA
Finding the right people, reading up on each one, writing something worth answering and chasing the quiet ones is most of a working day. Most tools automate only the sending, so you get templates nobody answers, or a warning from LinkedIn. Nova does all four jobs — whether you’re a founder selling your own product, an agency running several senders, or a recruiter — and you stay the one who approves what goes out.
Connect your accounts and describe your buyer. From then on Nova finds people, researches them, drafts the messages and follows up. You approve what goes out.
Add LinkedIn in one click with the browser extension, then connect your mailbox so every message comes from your own domain. Nova reads your posts to learn how you write. That’s the whole setup.
Describe your ideal customer in plain words. An ICP agent turns it into LinkedIn searches, runs them every morning, scores each match and tells you why it fits.
Clear the day’s drafts from one queue — approve, edit or skip. Nova sends at a human pace, follows up by email when an invite goes quiet, and brings every reply back to one inbox, ready for you to answer.
Seven parts of one workspace. They share the same leads, the same voice and the same safety limits, so nothing falls between tools.
See what Nova did overnight, which drafts and replies are waiting, and how acceptance and replies are trending.
Describe a customer; an agent searches LinkedIn for them every working day.
Everyone Nova found or talked to — fit, stage and campaign in one table.
Meetings and scheduled posts in one view. Drag a post to move it.
Invites, acceptance, replies and calls booked, by campaign and account.
Your LinkedIn profile graded against your ICP, with one-click rewrites.
Drafts start from how you write, in the sales method you pick.
Companies and domains Nova never contacts, plus rules every message follows.
Each teammate connects their own LinkedIn, with its own limits.
Slack reply alerts, Apollo, SalesQL, QuickEnrich, Clay and your LinkedIn page.
People check your profile before they accept. Content Studio writes your posts with the same tone profile as your messages, and anyone high-fit who engages can join a campaign.
Your profile scored against your ideal customer, section by section, with rewrites you accept in one click. Try the free LinkedIn profile review — no account needed.
A cloned voice reads the message you approved. Never a first cold touch, and nothing sends unheard.
Nova does the searching, the research and the first drafts. You spend a few minutes a day approving, then get back to building.
Share one ideal customer profile and one set of agents, give each rep or recruiter their own LinkedIn account and mailbox, and see every reply in one place.
Each client gets their own LinkedIn account, mailbox, voice and campaigns. Your team clears approvals for all of them from one queue.
| Client campaign | Invited | Accepted | Replied |
|---|---|---|---|
[Client A] · RevOps leaders LinkedIn + email | 42 | 27 64% | 14 |
[Client B] · Founders UK LinkedIn | 31 | 19 61% | 9 |
[Client C] · Heads of Growth LinkedIn + email | 25 | 15 60% | 8 |
Optional, and nothing in Nova needs it. If you already use Claude or Codex, connect them and ask in plain words: Nova finds the people, does the research and drafts in your voice, in your workspace and inside your limits.
Rachel, Tomás and Priya fit best. They’re in your Nova review queue with openers drafted.Three people are warm. Rachel asked to talk on Thursday — her reply is drafted for you.Nine can get an email. Each picks up from your LinkedIn note and waits for your approval.
3 found via Claude 
Drafted via Claude 
Queued via Claude 
Drafted via Codex 
Read via Codex Updated via Codex How Nova compares with doing outbound by hand and with a typical LinkedIn automation tool. Weighing a specific tool? See Nova vs Dripify, Expandi, HeyReach and Valley, or the best LinkedIn outreach tools, ranked by safety.
| By hand | Typical automation tool | ||
|---|---|---|---|
| Finding leads | Manual searching | Static list imports | Agents that write their own searches, daily |
| Researching a lead | 20 minutes each | Name and title only | Pursue, hold or skip — with sources |
| Writing the message | Whenever you find time | Templates with {first_name} | Your voice, from real research |
| Warming up first | Rarely | Invites go out cold | View and engage, then invite |
| Account safety | Up to you | Volume over safety | Per-account governor and warm-up |
| Invites nobody accepts | They just die | Dead end | Email follow-up from day 7 |
| Replies | Two inboxes | Basic unified inbox | One thread per person, pre-drafted |
| Voice notes | One at a time | Not supported | Your cloned voice, any step |
| Posts and profile | Another tool | Outbound only | Content Studio and profile reviewer |
| Working as a team | One person, one account | Per-seat add-ons | Workspace roles and seats |
Nova feels like a practical solution for sales and marketing teams that want to scale LinkedIn prospecting without losing the personal touch.
I particularly like the focus on LinkedIn account safety. The gradual warm-up, controlled activity, randomized pacing, and safety budgets show that Nova is designed with long-term outreach in mind rather than just maximizing the number of messages sent.
Mayur GadekarSenior Marketing Manager, Fidel SoftechRead the case study 
Engineers delete anything that reads like a template. With Nova, every message I send is built on research about that one person, and nothing goes out until I have read it.
Sourabh KumawatFounder, HealOpsRead the case study 
Before Nova, finding and contacting the right people took up a significant amount of our time each week. Now it runs in the background and we spend that time on the conversations.
James GOak 21 Real EstateStart with a 7-day free trial, no credit card. Every feature is on both plans, email follow-up and the unified inbox included. If you pay and it isn’t right, we refund your first payment in full within 14 days.
The practical details before your first campaign. For the long version, read our guides to LinkedIn account safety, warming up an account and outreach messages that get replies.
Talk to usNova (joinnova.ai) is an AI LinkedIn outreach platform for founders, sales teams and agencies: it finds people who match your ideal customer profile, researches each one, warms them up with real engagement before any connection request, then drafts the connection notes, messages and voice notes in your voice for you to approve. Email is the second channel — either a campaign off your own list, or an automatic follow-up to invites nobody accepted. Every LinkedIn action passes through a safety governor that paces activity like a person and holds each account to its own ramping daily budget. Nothing AI writes sends by itself; it waits in an approval queue. Self-serve, with a 7-day free trial and no card required.
Most LinkedIn outreach tools automate sending and stop there. Nova runs the whole job: it finds people who match your ideal customer profile, researches each one, warms them up with profile views, likes and comments before any connection request, and drafts messages, voice notes and posts in your voice. Discovery, campaigns, the inbox, content and profile review share one lead record, so approving a lead, messaging them and seeing them engage with your post happen in the same thread. Every LinkedIn action also passes through a safety governor with per-account limits that ramp as the account earns trust. A quick way to compare tools: count how many separate products you would need to replace Nova, then ask whose safety layer sees all of them at once.
Pace every action like a careful person would. Nova acts only during your working hours, spaces actions minutes apart with random breaks, and holds each account to a daily budget that ramps up week by week. A governor checks every action against a live ledger right before it runs; when the budget is spent, the action waits for tomorrow instead of forcing through. Brand-new accounts get seven engagement-only days (views, likes and comments, no invites) before their first connection request, because sudden bursts of invites are what trigger LinkedIn reviews. Limits are always per LinkedIn account, never pooled across a workspace, so one busy teammate can’t spend another account’s budget.
Yes. Nova is one app with one login, one workspace and one lead database, not separate tools bundled together. Lead discovery (ICP agents), deep research, campaigns, the unified inbox, voice notes, Content Studio, profile review and the safety layer all share the same ideal customer profile, the same leads and the same per-account budgets. Because everything runs on the same record, nothing gets lost between steps and the safety governor sees every action, whichever feature started it. With separate point tools you re-import CSVs between steps, and each tool spends your LinkedIn limits without knowing what the others did.
Yes, for text. After a profile review you can apply the new headline and About section to your live profile from inside Nova in one click, with no copy and paste. Generated headshots and banners work differently on purpose: they download as files for you to upload yourself, because text edits look like normal profile upkeep while automated image uploads are a pattern worth avoiding. The review grades your headline, About section, banner and photo against what your ideal customers search for, so the rewrite comes from your positioning, not generic advice. Run it again whenever your positioning changes and apply the new copy the same way.
Yes, in two ways. You can run a campaign that is email from the first touch: paste addresses or LinkedIn profile URLs, or upload a CSV, and Nova finds any missing addresses and sends the sequence from your own mailbox, with no LinkedIn account involved. Or email can be the second step of a LinkedIn campaign: invites still unaccepted after seven days get an email that carries the same research and tone as the invite. Nova won’t aim two channels at the same person at once to inflate touch counts. A reply on either channel cancels every remaining step, so each person has one conversation and one thread in your inbox.
Yours. Connect Google Workspace or Gmail with one sign-in, or any other mailbox (Outlook, Exchange, Zoho or your own host) over SMTP and IMAP. Nova sends from your domain, threaded and signed as you, never from a shared pool or a lookalike domain, because your sender reputation should stay yours. It checks SPF, DKIM and DMARC when you connect and tells you what is missing. A new mailbox gets its own warm-up ramp and daily cap, paced by the same governor and ledger as your LinkedIn invites. Every email has a one-click unsubscribe that is honoured automatically, and a bounced or opted-out address is never mailed again.
No. Every AI-written message, comment, connection note and voice note lands as a draft in an approval queue, where you edit, approve or discard it. Leads your ICP agents discover have no campaign attached, and the messaging pipeline can’t reach them until a person approves them; the database enforces this, not just the interface. Optional autopilot does one thing only: it approves leads that clearly fit your ideal customer profile. It never approves an unfit lead and never sends a message on its own. You stay the sender, and Nova does the research, drafting and pacing around you.
Growth is $99 a month per sender and Agency is $399 a month for five senders, with every feature on both plans and a discount on the 3-month term. Every account starts with a 7-day free trial and no credit card. If you subscribe and Nova isn’t right for you, ask within 14 days of your first payment and we refund it in full. You can cancel any time from Settings → Billing, and you keep access until the end of the period you paid for.
Sign up with your work email. Nova is self-serve, with a 7-day free trial and no card required. Onboarding takes you through it in order: connect your LinkedIn account, build your ideal customer profile with the assistant, and your ICP agent brings you your first batch of leads to review. Nothing goes out cold: a new account spends its first days on engagement only while the safety governor ramps its daily budget, and every message waits for your approval. If you would rather be walked through it, book a demo and we will set up the ICP and first campaign with you.
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