How Nova pricing works
Nova does not gate features by tier. Both plans include everything — Lead Radar discovery, deep lead research, campaigns with warm-up-first sequencing, the unified inbox, AI voice notes, the content studio, the profile reviewer, and the full account-safety layer with per-account budgets and the action governor. What you pay for is scale: Growth is priced per sender (one LinkedIn account per seat) at $99 a month, and Agency starts at five senders for $399 a month — about $80 a sender — each with its own independent safety budget, with extra senders at $69 a month. In rupees an extra sender costs the same as one inside the base, because Razorpay cannot price a plan in tiers.
The discount is the term, not a limited-time banner: Growth is $200 for 3 months, $375 for 6 and $700 for 12 (a 41% saving against paying monthly); Agency is $799, $1,499 and $2,799 on the same terms. Nothing is gated behind a longer commitment. Customers in India are billed in rupees on the same four terms at the published ₹ prices plus 18% GST, where Agency works out 20% cheaper per sender than Growth. Customers outside India pay in USD with no Indian GST — export of services.
The trial is the real product, not a demo: 7 days, no card, full feature set, your own connected LinkedIn account. If you subscribe and it isn't right, the first payment has a 14-day money-back guarantee.
If you'd rather not run it yourself
There is a third option beside the two plans: Nova Managed at $1,500 a month, month to month, where our team does the work on both channels — the ICP, the lead-list review, the warm-up, the LinkedIn messages, the email sequences and the replies — from your own LinkedIn account and your own mailbox, with the Nova platform seat included in the fee. It is invoiced by hand rather than bought at a checkout, so it starts with a call. No setup fee, no minimum term, and no guaranteed call count: what it commits to is the scope, not a number.
Frequently asked questions
How much does Nova cost?
Nova has two plans, and the longer the term the lower the price. Growth is $99 per month per sender — one LinkedIn account per seat, with every feature included: Lead Radar discovery, deep lead research, campaigns, the unified inbox, AI voice notes, the content studio and the full account-safety layer. On longer terms it is $200 for 3 months, $375 for 6 months and $700 for 12 months per sender. Agency is $399 per month and covers 5 senders, each with its own independent safety budget, plus a dedicated success manager and white-glove onboarding; extra senders are $69 per month each. Agency on longer terms is $799 for 3 months, $1,499 for 6 months and $2,799 for 12 months. Customers in India are billed in rupees on the same four terms — Growth ₹4,999, ₹12,999, ₹25,499 and ₹49,999 per sender; Agency ₹20,000, ₹52,000, ₹1,02,000 and ₹2,00,000 for its five senders, with extra senders at the same per-sender rate — plus 18% GST. Customers outside India pay in USD with no Indian GST, as an export of services.
Is there a free trial, and do I need a credit card?
Yes — every plan starts with a 7-day free trial, and no card is required to start it. You connect your LinkedIn account, run real campaigns with the full product, and only enter payment details if you decide to continue. On top of the trial, the first payment carries a 14-day money-back guarantee.
What counts as a "sender" on the Growth plan?
A sender is one seat with one connected LinkedIn account — the account that invites, messages and posts. Both plans are priced per sender: Growth starts at one and adds seats at the same rate, Agency starts at five and adds them at $69 per month each (₹4,000 in rupees, where a plan cannot be priced in tiers). Everything else (leads discovered, messages drafted, posts written, inbox volume) is not metered.
What is the difference between Growth and Agency?
Feature-wise, nothing — every Nova feature ships on every plan. Agency changes the shape of the workspace and the price per sender: five connected LinkedIn accounts under one roof for $399 a month (about $80 a sender against $99 on Growth, or ₹4,000 against ₹4,999 in rupees), each with its own independent safety budget and warm-up ramp, extra senders at $69 a month ($ prices) or the same per-sender rate in rupees, plus workspace roles, a dedicated success manager and white-glove onboarding. It exists for agencies and teams running outreach across many client or team accounts; if you send from one or two profiles, Growth is the right plan.
Do I save by paying for a longer term?
Yes — that is where the discount lives. Against paying monthly, Growth saves 33% over 3 months ($200 instead of $297), 37% over 6 months ($375 instead of $594) and 41% over 12 months ($700 instead of $1,188). Agency saves 33%, 37% and 42% on the same terms. In rupees the ladder is shallower: Growth saves 13%, 15% and 17% on the same three terms, Agency 13%, 15% and 17%. Nothing is gated behind a longer term; the whole product is on every plan and every term.
What is the refund policy?
The 7-day free trial means you can evaluate Nova fully before paying anything. If you subscribe and change your mind, the first payment is covered by a 14-day money-back guarantee — email hello@joinnova.ai and it is refunded. Subscriptions can be cancelled any time and remain active until the end of the paid period. Full details are in the refund policy.
Still comparing?
Pricing only matters relative to what it buys. See the 8 leading LinkedIn outreach tools ranked by account safety — with every competitor's pricing verified on their own site — or the head-to-head comparisons of Nova vs HeyReach, Expandi, Dripify and Valley.
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