What you pay for
You pay for senders, the LinkedIn accounts Nova works from. Every plan gets the whole product: ICP agents that find your buyers every morning, 25+ ready-to-launch Playbooks, deep research on each prospect, campaigns that warm people up before inviting them, email follow-up, the unified inbox, voice notes, Content Studio, the profile reviewer and the per-account safety governor.
Growth is $99 a month per sender, for founders and solo sellers. Agency is $399 a month for five senders, about $80 each, with extra senders at $69 a month; it adds workspace roles, Slack notifications, priority support and white-glove onboarding. Each sender keeps its own safety budget, so one busy account never uses up another’s limits.
Longer terms cost less
Growth is $200 for 3 months, which saves 33% against paying monthly. Agency is $799 for 3 months. No feature is held back for longer terms. Customers in India pay the published rupee prices plus 18% GST, and there an extra Agency sender costs the same as one in the base, because our payment processor can’t price in tiers. Customers outside India pay in USD with no Indian GST.
Try it before you pay
The trial is the full product on your own LinkedIn account: 7 days, no card. If you subscribe and it isn’t right, your first payment has a 14-day money-back guarantee.
Rather have us run it?
Nova Managed costs $1,500 a month, month to month. Our team runs both channels for you from your own LinkedIn account and mailbox: the ICP, lead review, warm-up, LinkedIn messages, email sequences and replies. The Nova seat is included. It starts with a call because we invoice it directly. There is no setup fee and no minimum term. We commit to a clear scope of work rather than a number of booked calls.
Frequently asked questions
How much does Nova cost?
Growth is $99 a month per sender, and Agency is $399 a month for five senders, with extra senders at $69 a month each. Both plans include every feature: ICP agents, 25+ ready-to-launch Playbooks, deep research, campaigns, the unified inbox, voice notes, Content Studio and the full safety layer. Paying for 3 months costs less: Growth is $200 per sender and Agency is $799. Customers in India pay in rupees, plus 18% GST: Growth ₹4,999 a month or ₹12,999 for 3 months per sender, and Agency ₹20,000 a month or ₹52,000 for 3 months for five senders, with extra senders at the same per-sender rate. Customers outside India pay in USD with no Indian GST.
Is there a free trial, and do I need a credit card?
Yes. Every account starts with a 7-day free trial of the full product, and you don’t need a card to start it. Connect your own LinkedIn account, build your ideal customer profile and run a real campaign, then add payment details only if you want to keep going. Your first payment also has a 14-day money-back guarantee.
What counts as a "sender" on the Growth plan?
A sender is one seat with one connected LinkedIn account and its mailbox: the account that invites, messages and posts. Growth starts at one sender and each extra one costs the same. Agency starts at five and adds senders at $69 a month each (₹4,000 in rupees). Nothing else is metered: leads found, messages drafted, posts written and inbox volume are all included.
What is the difference between Growth and Agency?
The features are the same; the shape of the workspace and the price per sender change. Agency puts five LinkedIn accounts in one workspace for $399 a month, about $80 a sender against $99 on Growth (₹4,000 against ₹4,999 in rupees). Each account keeps its own safety budget and warm-up ramp, and Agency adds workspace roles, Slack notifications, priority support and white-glove onboarding. Pick Agency if you run outreach for a team or for clients. If you send from one or two profiles, Growth is the better fit.
Do I save by paying for a longer term?
Yes. The discount comes from the term, not a promotion. Against paying monthly, Growth saves 33% over 3 months ($200 instead of $297), and Agency saves 33% ($799 instead of $1,197). In rupees the saving is 13% on both plans. Every term includes the whole product.
What is the refund policy?
If Nova isn’t right for you, email hello@joinnova.ai within 14 days of your first payment and we refund it in full. You can also cancel any time from Settings → Billing; your plan stays active until the end of the period you paid for. Renewals after the first payment are not refundable. The refund policy has the full terms.
Still comparing?
A price only means something next to what it buys. See the leading LinkedIn outreach tools ranked by account safety, with each competitor’s pricing checked on its own site, or the head-to-head comparisons of Nova vs HeyReach, Expandi, Dripify and Valley. For what it looks like in practice, the customer stories cover who they were reaching and how they ran it.
Ready to see it on your own account? Start free trial. It’s self-serve, free for 7 days, and needs no card.
