The short version
Dripify is the approachable one: a clean visual builder for LinkedIn drip campaigns with email steps, priced per user from $39/mo (annual), with a 7-day trial and famously quick setup. It automates the sending of a sequence you design. Nova is a different scope of product. Nova's Lead Radar finds and scores the leads against your ICP, deep research feeds the first-message drafts you approve, each lead is warmed up before its invite, and Nova's safety governor checks every action the account takes. If you want a simple sequencer, Dripify is a fine one. If you want the system around the sequence, that is Nova.
What Dripify does well
Genuine strengths: the campaign builder is genuinely easy — "one minute setup" is marketing, but the spirit is accurate — and the per-user pricing (Basic $59/mo, Pro $79/mo, Advanced $99/mo; $39/59/79 billed annually, as listed in July 2026) makes it one of the cheapest entry points to LinkedIn automation. Sequences can mix LinkedIn actions with email, plans include email finder credits, and the Advanced tier adds team management and additional LinkedIn protection features. Self-serve, no credit card for the trial.
Side by side
| Dimension | Nova | Dripify |
|---|---|---|
| Built for | Founders, sales teams, agencies wanting one system | Individuals and teams wanting simple drip sequences |
| Pricing (listed July 2026) | Growth $49/mo per sender · Agency $749/mo per workspace (launch pricing) | Per user: Basic $59 · Pro $79 · Advanced $99/mo (annual: $39/$59/$79) |
| Lead discovery | Lead Radar: autonomous daily ICP-scored discovery, human-approved before contact | Imports from LinkedIn searches/CSV; email finder credits |
| Per-lead research | Deep research feeds every first-message draft | Template personalisation variables |
| Warm-up before invite | Each lead engaged (view, react) days before its invite | Not a listed feature (July 2026) |
| Safety model | Per-account budgets, trust-tier ramps, action ledger + governor | Activity limits; "advanced LinkedIn protection" on the Advanced plan |
| AI messaging | Drafts from research; human approval queue — nothing auto-sends | Sequences send automatically once launched |
| Channels | LinkedIn (incl. voice notes) and email — email as its own campaign, or as the day-7 move on a quiet invite | LinkedIn + email steps |
| Beyond outreach | Content studio, profile review, unified inbox | Team analytics, CRM integrations |
| Access | Self-serve, 7-day free trial (no card); 14-day money-back | Self-serve, 7-day free trial, no card required |
The real difference: what happens before the sequence
A sequencer executes whatever list and copy you give it, at whatever pace its limits allow. That leaves the outcome-deciding work — who is on the list, whether they've ever heard of you, what the first message says — entirely on you, every week. Nova's position is that this upstream work is the product: qualified discovery, real research, warm-up before the invite, and drafts a human approves. Cheap execution of a cold list is still cold outreach — just faster.
Choose Dripify if
- You want the cheapest per-user entry point and a simple visual builder — from $39/mo, against Nova's $49 per sender.
- You already have a qualified list and proven copy, and genuinely just need scheduled execution.
- You want one sequence that interleaves LinkedIn and email at the same person; in Nova a campaign runs one channel, and email only follows LinkedIn after an invite goes unanswered.
Choose Nova if
- Building the list, researching leads and writing messages is the work you actually want off your plate — with you approving, not typing.
- You want warm-up before every invite and a governor enforcing per-account safety, not limits you configure and hope you got right.
- You want outreach, inbox and content in one system so every action an account takes is counted in one place.
Start free trial — or read the complete outreach guide first to see the system we're describing.
Frequently asked questions
Is Nova or Dripify better for beginners?
Both are self-serve with a 7-day free trial and no card required, so the beginner question is not about getting in — it is about what happens after setup. Dripify has a visual campaign builder that genuinely is easy and per-user pricing from $39/mo billed annually (as listed in July 2026), but it executes the list and copy you bring, so a beginner's results depend on skills they may not have yet: targeting, research, message writing. Nova does that upstream work with you — the onboarding builds your ideal customer profile, Lead Radar sources against it, and drafts arrive for approval — and enforces a warm-up ramp a beginner would not know to set. Simple builder versus guided system: pick by which failure you would rather avoid. The cost of a wrong first pick is low in money either way — it is high in weeks of runway, and weeks are the currency worth comparing in.
Does Nova include email steps like Dripify?
Yes, and since August 2026 email is a channel of its own rather than only a rescue lane. A Nova campaign is either LinkedIn or email: an email campaign takes your own list — pasted addresses, pasted LinkedIn URLs or a CSV — looks up whatever addresses are missing through Apollo, SalesQL or QuickEnrich, and sends the sequence from your own mailbox, which can be Google, Outlook or any host over SMTP and IMAP. On a LinkedIn campaign, email is still the day-7 move on an invite nobody accepted, using the research and tone profile that wrote it. What stays deliberately different from Dripify is that one campaign does not interleave both channels at the same person to raise touch counts. If you want a single sequence that alternates LinkedIn steps and email steps, Dripify is the closer fit.
Related comparisons
- Nova vs HeyReach — multi-sender scale vs depth per account
- Nova vs Expandi — the safety head-to-head
- Nova vs Valley — signal-based AI SDR vs approval-first system
- Best LinkedIn outreach tools 2026 — all 8 tools ranked by account safety, verified pricing
- All comparisons · What should happen before any sequence runs
Dripify is a trademark of its respective owner. Nova is not affiliated with, sponsored by, or endorsed by Dripify. All third-party information on this page comes from publicly available sources — primarily dripify.com — as of the verification date shown above, and may have changed since. If you represent Dripify and believe anything here is inaccurate or outdated, email hello@joinnova.ai and we will review and correct it promptly.