The short version
If you already have a good list and messages that get replies, and you want them sent cheaply, Dripify is a sensible pick: a clean visual builder for LinkedIn drip campaigns with email steps, priced per user from $39/mo (annual), with a 7-day trial and quick setup. It sends the sequence you design. Nova does the work that comes before the sequence. You describe your customer, and an ICP agent finds matching people on LinkedIn every working day, with a reason for each score. Nova researches each prospect, drafts the first message in your voice, warms the lead up with a profile view and a like, and waits for your approval before anything sends. It costs more, from $99 per sender.
What Dripify does well
Dripify is easy to use. "One minute setup" is a marketing line, but you really can build a campaign quickly in its visual builder. The per-user pricing (Basic $59/mo, Pro $79/mo, Advanced $99/mo; $39/59/79 billed annually, as listed in July 2026) makes it one of the cheapest ways into LinkedIn automation. Sequences can mix LinkedIn actions with email, plans include email finder credits, and the Advanced tier adds team management and additional LinkedIn protection features. It is self-serve, and the trial needs no credit card.
Side by side
| Dimension | Nova | Dripify |
|---|---|---|
| Built for | Founders, sales teams and agencies who want the list, research and messages handled | Individuals and teams wanting simple drip sequences |
| Pricing (listed July 2026) | Growth $99/mo per sender ($200 on the 3-month term) · Agency $399/mo including 5 senders, $69/mo per extra sender | Per user: Basic $59 · Pro $79 · Advanced $99/mo (annual: $39/$59/$79) |
| Lead discovery | ICP agents search LinkedIn every working day and score each match with a reason; 25+ Playbooks (post engagers, event attendees, your own CSV and more); you approve every lead before contact | Imports from LinkedIn searches/CSV; email finder credits |
| Per-lead research | Deep research on every prospect (posts, role, company news) shapes the first draft | Template personalisation variables |
| Warm-up before invite | Profile view and a like before each invite; brand-new accounts get 7 engagement-only days | Not a listed feature (July 2026) |
| Safety model | Daily budgets per LinkedIn account (never pooled), working hours only, random spacing, weekly ramps; every action logged | Activity limits; "advanced LinkedIn protection" on the Advanced plan |
| AI messaging | Drafts in your voice; you approve every message, note and voice note before it sends | Sequences send automatically once launched |
| Channels | LinkedIn (incl. voice notes) and email from your own mailbox: email-first campaigns, or email after an invite sits unaccepted for 7 days | LinkedIn + email steps |
| Beyond outreach | Content Studio, profile reviewer, LinkedIn + email inbox, CRM sync (HubSpot, Zoho CRM, Attio, Close) | Team analytics, CRM integrations |
| Access | Self-serve, 7-day free trial (no card); 14-day money-back on first payment; cancel any time | Self-serve, 7-day free trial, no card required |
The real difference: what happens before the sequence
A sequencer sends whatever list and copy you give it, as fast as its limits allow. The work that decides your results stays with you every week: who is on the list, whether they have seen your name before, and what the first message says. Nova takes that work on with qualified discovery, research on each person, a warm-up before the invite and drafts you approve. A cold list sent faster is still a cold list.
Choose Dripify if
- You want the lowest price and a simple visual builder: from $39/mo per user, against Nova's $99 per sender.
- You already have a qualified list and copy that gets replies, and you only need it sent on a schedule.
- You want one sequence that alternates LinkedIn and email steps at the same person. A Nova campaign is LinkedIn-first or email-first, and on a LinkedIn campaign email only picks up after an invite sits unaccepted for 7 days.
Choose Nova if
- You don't want to build lists by hand. An ICP agent finds people who match your customer, and Playbooks pull in post engagers, event attendees or your own CSV.
- You want every first message based on research about that person, written in your voice, with you approving it before it sends.
- You want account safety handled for you: warm-up before every invite, a daily budget per account, and anything over budget held until tomorrow.
- You want LinkedIn and email replies in one inbox, sorted by intent, with a reply drafted for you to edit.
Start free trial: 7 days free with no card. If you pay and it doesn't work out, the 14-day money-back guarantee covers your first payment, and you can cancel any time. Moving over is quick, since you can bring your existing lists as a CSV. Or read the complete outreach guide first to see how the system works, and what the plans cost per sender next to the Dripify tiers above.
Frequently asked questions
Is Nova or Dripify better for beginners?
Nova, if you don't yet know who to target or what to say; Dripify, if you do. Both offer a free trial with no card, 7 days on each. Dripify's visual builder is easy and starts at $39/mo per user billed annually (as listed in July 2026), but it sends the list and copy you bring, so results depend on targeting and writing skills a beginner may not have yet. Nova's onboarding builds your ideal customer profile, an ICP agent finds people who match it, drafts arrive for your approval, and warm-up is on by default. Either way the money at stake is small. The weeks lost to a wrong pick matter more.
Does Nova include email steps like Dripify?
Yes. Nova sends email from your own mailbox: Gmail or Google Workspace, Outlook, Zoho, or any host over SMTP and IMAP. A campaign can be email-first, built from pasted addresses, LinkedIn URLs or a CSV, with missing addresses looked up through Apollo, SalesQL or QuickEnrich. On a LinkedIn campaign, an invite still unaccepted after 7 days can move to email. Nova checks SPF, DKIM and DMARC, warms the mailbox up, adds one-click unsubscribe, and stops the sequence when someone replies on either channel. If you want one sequence that alternates LinkedIn and email steps at the same person, Dripify is the closer fit.
Related comparisons
- Nova vs HeyReach — multi-sender scale vs depth per account
- Nova vs Expandi — the safety head-to-head
- Nova vs Valley — signal-based AI SDR vs approval-first system
- Best LinkedIn outreach tools 2026 — all 8 tools ranked by account safety, verified pricing
- LinkedIn connection request limits — the ceiling every tool on this page shares, and why no plan raises it
- Nova customer stories — how teams actually run this
- All comparisons · What should happen before any sequence runs
Dripify is a trademark of its respective owner. Nova is not affiliated with, sponsored by, or endorsed by Dripify. All third-party information on this page comes from publicly available sources — primarily dripify.com — as of the verification date shown above, and may have changed since. If you represent Dripify and believe anything here is inaccurate or outdated, email hello@joinnova.ai and we will review and correct it promptly.
