The short version
Dripify is the approachable one: a clean visual builder for LinkedIn drip campaigns with email steps, priced per user from $39/mo (annual), with a 7-day trial and famously quick setup. It automates the sending of a sequence you design. Nova is a different scope of product: it also finds the leads (scored against your ICP), researches them, warms each one up before the invite, drafts messages from that research for your approval, and runs a safety governor over every action the account takes. If you want a simple sequencer, Dripify is a fine one. If you want the system around the sequence, that is Nova.
What Dripify does well
Genuine strengths: the campaign builder is genuinely easy — "one minute setup" is marketing, but the spirit is accurate — and the per-user pricing (Basic $59/mo, Pro $79/mo, Advanced $99/mo; $39/59/79 billed annually, as listed in July 2026) makes it one of the cheapest entry points to LinkedIn automation. Sequences can mix LinkedIn actions with email, plans include email finder credits, and the Advanced tier adds team management and additional LinkedIn protection features. Self-serve, no credit card for the trial.
Side by side
| Dimension | Nova | Dripify |
|---|---|---|
| Built for | Founders, sales teams, agencies wanting one system | Individuals and teams wanting simple drip sequences |
| Pricing (listed July 2026) | Growth $49/mo · Agency $749/mo · Unlimited $2,499/mo | Per user: Basic $59 · Pro $79 · Advanced $99/mo (annual: $39/$59/$79) |
| Lead discovery | Lead Radar: autonomous daily ICP-scored discovery, human-approved before contact | Imports from LinkedIn searches/CSV; email finder credits |
| Per-lead research | Deep research feeds every first-message draft | Template personalisation variables |
| Warm-up before invite | Each lead engaged (view, react) days before its invite | Not a listed feature (July 2026) |
| Safety model | Per-account budgets, trust-tier ramps, action ledger + governor | Activity limits; "advanced LinkedIn protection" on the Advanced plan |
| AI messaging | Drafts from research; human approval queue — nothing auto-sends | Sequences send automatically once launched |
| Channels | LinkedIn only, by design (incl. voice notes) | LinkedIn + email steps |
| Beyond outreach | Content studio, profile review, unified inbox | Team analytics, CRM integrations |
| Access | Invite-only private beta; 14-day money-back | Self-serve, 7-day free trial, no card required |
The real difference: what happens before the sequence
A sequencer executes whatever list and copy you give it, at whatever pace its limits allow. That leaves the outcome-deciding work — who is on the list, whether they've ever heard of you, what the first message says — entirely on you, every week. Nova's position is that this upstream work is the product: qualified discovery, real research, warm-up before the invite, and drafts a human approves. Cheap execution of a cold list is still cold outreach — just faster.
Choose Dripify if
- You want the cheapest per-user entry point and a simple visual builder — from $39/mo, against Nova's $49 per sender.
- You already have a qualified list and proven copy, and genuinely just need scheduled execution.
- You need email steps in the same sequence; Nova is deliberately LinkedIn-only.
Choose Nova if
- Building the list, researching leads and writing messages is the work you actually want off your plate — with you approving, not typing.
- You want warm-up before every invite and a governor enforcing per-account safety, not limits you configure and hope you got right.
- You want outreach, inbox and content in one system so every action an account takes is counted in one place.
Start free trial — or read the complete outreach guide first to see the system we're describing.
Frequently asked questions
Is Nova or Dripify better for beginners?
Both are self-serve with a 7-day free trial and no card required, so the beginner question is not about getting in — it is about what happens after setup. Dripify has a visual campaign builder that genuinely is easy and per-user pricing from $39/mo billed annually (as listed in July 2026), but it executes the list and copy you bring, so a beginner's results depend on skills they may not have yet: targeting, research, message writing. Nova does that upstream work with you — the onboarding builds your ideal customer profile, Lead Radar sources against it, and drafts arrive for approval — and enforces a warm-up ramp a beginner would not know to set. Simple builder versus guided system: pick by which failure you would rather avoid. The cost of a wrong first pick is low in money either way — it is high in weeks of runway, and weeks are the currency worth comparing in.
Does Nova include email steps like Dripify?
No — Nova is LinkedIn-only, on purpose, while Dripify sequences can mix LinkedIn actions with email steps and include email finder credits. If multichannel sequences are a requirement, Dripify (or another multichannel tool) is the right category for you. Nova's bet is that depth on one channel beats breadth across several: everything the platform does — engagement-based warm-up before invites, voice notes in the DM thread, content that reaches buyers between touches, per-account safety budgets — exists inside LinkedIn's walls and works because the whole system respects one platform's rules. Spreading the same effort across channels tends to make LinkedIn just another send channel, which is how accounts get restricted and replies stay generic. If you genuinely need both channels, running Nova for LinkedIn alongside a dedicated email tool is a coherent setup — the two channels' safety models never needed to share one dashboard.
Related comparisons
- Nova vs HeyReach — multi-sender scale vs depth per account
- Nova vs Expandi — the safety head-to-head
- All comparisons · What should happen before any sequence runs