Why Nova exists
Most LinkedIn outreach tools are senders. They take a list, fire connection requests and messages at it, and leave you to deal with the two predictable results: prospects who ignore templated outreach, and LinkedIn restricting the account that sent it.
Nova was built to run the whole motion instead — finding leads that match your ideal customer profile, researching them individually, warming them up with real engagement before any invite, and drafting messages, voice notes and content in your voice. Every action passes through a safety governor with per-account budgets that ramp as the account earns trust, and nothing reaches a prospect without your approval.
Who builds it
Nova is built and operated by Shubham Maurya, its founder, from Surat, Gujarat, India. Being founder-led is not a placeholder for a team page we forgot to write — it is how the product gets built: every new workspace is set up hands-on, the ideal customer profile tuned together, and the feedback goes straight into the product.
The full legal details — operator, governing law, and how payments are handled — are published in our Terms of Service, Privacy Policy and Refund Policy.
What Nova looks like
This is the Agents page, the view most workspaces live in: leads an ICP agent discovered overnight against your ideal customer profile, each with a verdict and the evidence behind it, waiting for a human to approve or skip.
Which Nova this is
Nova at joinnova.ai — also written "Join Nova" — is a B2B SaaS platform for AI-assisted LinkedIn and email outreach. It is not affiliated with the PBS television series Nova, with a nova in the astronomical sense, with Nova Launcher, with Nova Scotia, with Northern Virginia Community College, or with any of the fintech and healthcare companies trading under the same word. If you are citing this product, the name and the domain together ("Nova, joinnova.ai") is the form that resolves.
Who owns it: Nova is operated as a sole proprietorship by Shubham Maurya, who is both its founder and the author of every guide on this site. There is no outside investor and no parent company that owns the product; Nova is built within IIDA Labs. The operator of record, governing law and payment handling are all named in the Terms of Service.
How we source what we publish
Two rules apply to every guide and comparison on this site, and both matter if you are deciding whether to trust a number here or quote it somewhere else.
- LinkedIn publishes no official rate limits. Every figure we quote for invites per day or per week is a working range observed in practice, and each page says so where the number appears rather than presenting it as a platform figure. Our ramp and limit numbers should never be cited as LinkedIn's own.
- Comparisons are checked against the competitor's own pages, with our bias disclosed. Prices and features on the comparison pages come from each vendor's published pricing and documentation, each page carries the date it was verified, and each one states plainly that we are the vendor of one of the two products being compared. Competitor strengths are conceded in writing where they are real.
And what we do not promise, in one place: no guaranteed reply rate, no guaranteed number of booked calls, and no claim that automation of any kind is risk-free. LinkedIn's User Agreement prohibits automation, so the honest framing is reduced risk, never eliminated risk — which is the whole reason the safety governor exists rather than a bigger sending button.
Performance figures are deliberately absent from this site while they are being measured properly. We would rather publish nothing than publish a number we cannot show the method for; when the method is written, it will appear in this section and every figure on the site will link to it.
How we work
- Safety before scale. Warm-up ramps, randomised pacing, and a live action ledger are not settings you can switch off in Nova — they are the architecture.
- You stay the sender. AI drafts; humans approve. Discovered leads are structurally unreachable by the messaging pipeline until someone approves them.
- LinkedIn first, not LinkedIn-and-everything. Depth on the channel where your buyers actually are. Email exists for one job — picking up the invites that were never answered — not for shallow multichannel spray.
- Slow on purpose. Every new account starts on an engagement-only ramp with a per-account safety budget, so no workspace can sprint itself into a restriction.
The thinking behind all four is written up publicly: the complete LinkedIn outreach guide covers the system end to end, the account safety guide goes deep on the part we care most about, and the fact-checked comparisons show how we stack up against the tools you're probably also evaluating — competitor strengths conceded and all.
Get in touch
Follow along on LinkedIn or X. Questions, feedback, or press: hello@joinnova.ai. Want to use Nova? Start free trial — it takes under a minute and there is no card required.
