The short version
Pick HeyReach if you need to run one campaign across many LinkedIn accounts. Pick Nova if you need more qualified conversations from the accounts you already have. HeyReach is built for agencies: many senders, one inbox, whitelabel reporting and per-sender pricing. Nova puts its effort into each account. You describe your customer in plain words, and an ICP agent finds people who match and tells you why each one fits. Nova researches every prospect, drafts the first message in your voice and waits for your approval before it sends. Every lead gets a profile view and a like before the invite, and a safety governor keeps each account inside its own daily budget. At $99 per sender Nova costs more than HeyReach's $79, so the real question is whether that extra work is worth $20 a month to you.
What HeyReach does well
HeyReach is the tool most agencies measure everything else against, and for good reason. Its multi-sender model rotates one campaign across many LinkedIn accounts and pulls every reply into one inbox, which is what agency-scale outbound needs. The Agency plan ($999/mo as listed in July 2026) includes 25 senders, whitelabel and done-for-you onboarding, and an Unlimited tier ($2,999/mo) sits above it. You can sign up and start a free trial on your own, and its blog is one of the most useful in the space.
Side by side
| Dimension | Nova | HeyReach |
|---|---|---|
| Built for | Founders, sales teams and agencies who want more from each account | Agencies and teams — volume across many senders |
| Pricing (listed July 2026) | Growth $99/mo per sender ($200 on the 3-month term) · Agency $399/mo including 5 senders, $69/mo per extra sender | Growth $79/mo (per-sender) · Agency $999/mo, 25 senders · Unlimited $2,999/mo |
| Lead discovery | ICP agents: describe your customer and the agent runs its own LinkedIn searches every working day, scoring each match with a reason. 25+ Playbooks (post engagers, event attendees, your own CSV and more). You approve every lead before contact | List building from LinkedIn/Sales Navigator searches and imports |
| Per-lead research | Deep research on every prospect (posts, role, company news) with a pursue/hold/skip verdict and sources | Not a listed feature (July 2026) |
| Warm-up before invite | Profile view and a like before every invite; brand-new accounts get 7 engagement-only days | Not a listed feature (July 2026) |
| Safety model | Daily budgets per LinkedIn account (never pooled), working hours only, random spacing, weekly ramps; every action logged and checked | Cloud-based sending with account limits; scale model spreads volume across senders |
| AI messaging | Drafts in your voice from the research; you approve every message, note and voice note before it sends | AI features listed; approval model not specified on site (July 2026) |
| Beyond outreach | LinkedIn + email inbox, email from your own mailbox, Content Studio, voice notes, profile reviewer, CRM sync (HubSpot, Zoho CRM, Attio, Close) | Unified inbox, CRM integrations, whitelabel reporting |
| Access | Self-serve, 7-day free trial (no card); 14-day money-back on first payment; cancel any time | Self-serve free trial |
Where the two tools differ
LinkedIn limits what each account can do in a day. HeyReach gets around that by adding accounts, and for an agency with client accounts to run, that works. It is still a volume play, and volume is what LinkedIn's detection punishes and what prospects learn to ignore. Nova spends each account's small daily budget on better-fit leads, researched messages and a warm-up before every invite. Anything over budget waits for the next day instead of being dropped. The right choice depends on what holds you back today: the number of senders, or the quality of the conversations each one starts.
Choose HeyReach if
- You run an agency with many client or team LinkedIn accounts and want one campaign spread across them, with one inbox and whitelabel reports.
- You want the longer track record in multi-account agency sending. Nova is newer.
- Your lists and copy already work, and you mainly need to send at scale for the lowest per-sender price.
Choose Nova if
- You want leads found for you. Describe your customer, and an ICP agent searches LinkedIn every working day and queues matches for your approval.
- You want each first message built from research on that person, drafted in your voice, and you want to approve it before it goes.
- You worry about restrictions and want per-account budgets, working hours and warm-up switched on by default.
- You want email in the same campaign: an invite left unaccepted for 7 days can move to email from your own mailbox, and a reply on either channel stops the sequence.
The easiest way to judge is on your own account. Start free trial: 7 days free with no card. If you pay and it doesn't work for you, the 14-day money-back guarantee covers your first payment, and you can cancel any time. You don't start from zero either, since you can bring your existing lists as a CSV. Rather read first? The complete outreach guide explains how the whole system works, and Nova's plans and per-sender pricing sit beside the HeyReach figures above. Agencies that would rather not staff the work at all can have our team run the outreach from the client's own account instead.
Frequently asked questions
Is Nova cheaper than HeyReach?
No, not for one sender. Nova Growth is $99/mo per sender ($200 on the 3-month term), and HeyReach Growth is $79/mo per sender (as listed in July 2026). With more senders the picture changes: Nova Agency is $399/mo including 5 senders plus $69/mo per extra sender, or $1,779/mo at 25 senders, while HeyReach Agency is $999/mo for 25 senders, with an Unlimited tier above it. Nova's price also covers lead discovery, prospect research, email from your own mailbox and Content Studio, so add up what you would buy separately next to each tool. Check both pricing pages before you decide.
Can Nova run multiple LinkedIn accounts like HeyReach?
Yes. Nova's Agency plan includes 5 LinkedIn accounts in one workspace, and you can add more at $69/mo each. Every account keeps its own daily budget, warm-up ramp and working hours, and budgets are never pooled, because LinkedIn judges each account on its own behaviour. Nova does not rotate one campaign across many accounts to add volume. If rotation is what you need, HeyReach is built for it and is the better pick. If you want each client's account run carefully inside its own limits, Nova's Agency plan is built for that.
Related comparisons
- Nova vs Expandi — the safety head-to-head
- Nova vs Dripify — simple drip sequencer vs the full system
- Nova vs Valley — signal-based AI SDR vs approval-first system
- Best LinkedIn outreach tools 2026 — all 8 tools ranked by account safety, verified pricing
- LinkedIn connection request limits — the ceiling every tool on this page shares, and why no plan raises it
- Nova customer stories — how teams actually run this
- All comparisons · Why per-account safety is the dimension that matters
HeyReach is a trademark of its respective owner. Nova is not affiliated with, sponsored by, or endorsed by HeyReach. All third-party information on this page comes from publicly available sources — primarily heyreach.io — as of the verification date shown above, and may have changed since. If you represent HeyReach and believe anything here is inaccurate or outdated, email hello@joinnova.ai and we will review and correct it promptly.
