A B2B team that wanted more from LinkedIn than bulk connection requests
Fidel Softech is a technology and AI services company with offices in India, Japan and the USA. Its buyers are on LinkedIn, and its marketing and growth team wanted a repeatable way to reach them.
The usual automation tools did not fit what they were after:
- Volume over relevance. Tools that fire connection requests and templated messages in bulk say the same thing to everyone.
- No view into who gets contacted. A list goes in, messages go out, and nobody sees why a prospect was chosen.
- No control over what is sent. Messages leave under a colleague's name without anyone reading them first.
- Account risk. Pushing activity as high as it will go is how LinkedIn accounts get restricted.
“What stands out to me is that it goes beyond simply automating connection requests and messages.”
Discovery, research, warm-up and approval in one workflow
Fidel Softech runs Nova's default workflow end to end. Setup took days, not weeks:
- Kickoff: an onboarding call connects the team's LinkedIn accounts and defines the ideal customer profile.
- Four days later: campaign setup. Lead Radar starts filling the review queue with prospects scored against that profile.
- Weeks one and two: the accounts walk Nova's warm-up ramp. Activity starts low and rises gradually.
- From week three: invites and first messages run at normal pace. Each prospect is engaged before the invite, and AI-written messages wait for the team's approval.
Three parts of the workflow mattered most to the team.
Lead Radar shows why each prospect fits
Lead Radar finds prospects daily and shows the reasoning behind each match. Nobody is contacted until the team approves them.
“The Lead Radar feature is also a great concept because it gives you visibility into potential prospects and the reasoning behind why they match your ideal customer profile before you decide to engage with them.”
Research and approval keep outreach personal
Every first message is drafted from research on that one prospect, then read by a person before it goes out.
“The combination of AI-powered lead discovery, individual prospect research, personalized outreach, and human approval makes the entire process feel much more strategic and controlled.”
Safety budgets protect the accounts
Each LinkedIn account has its own daily budgets and pacing. The two-week warm-up delays results, and that is the trade: a restricted account costs more pipeline than two slow weeks do.
Results“I particularly like the focus on LinkedIn account safety. The gradual warm-up, controlled activity, randomized pacing, and safety budgets show that Nova is designed with long-term outreach in mind rather than just maximizing the number of messages sent.”
Prospecting that scales and still reads like a person wrote it
- Responses started coming in once the warm-up period was complete.
- The team sees why each prospect was chosen before deciding to engage.
- AI-written messages are approved by a person before they send.
- Outreach runs inside per-account safety budgets, built for the long term.
“The founder-led approach and emphasis on quality, safety, and thoughtful outreach make it a promising platform for modern B2B lead generation.”
Run the same setup
This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.
Published 2 October 2026 · Shubham Maurya