Selling a new kind of developer tool to people who delete cold pitches
HealOps is an autonomous SRE agent: when an alert fires it investigates the incident, finds the root cause, and opens a reviewed pull request with the fix. The product is in private beta, and new customers start with a demo.
That makes outreach hard in specific ways:
- A narrow audience. The buyer is whoever owns on-call: engineering leaders, SREs, platform teams. A broad list wastes most of its sends.
- A sceptical one. Engineers spot a template in one line. A message that could have gone to anyone gets no reply.
- A small team. Researching each prospect by hand competes with building the product.
- Founder accounts on the line. Outreach runs from the founders' own LinkedIn profiles, so a restriction costs more than a campaign.
“We are a small team selling to the people who own on-call. I could not spend my day researching prospects by hand and still ship product.”
Lead Radar finds the buyers, research writes the opener, a founder approves it
HealOps runs Nova's default workflow from its own workspace.
Lead Radar fills the queue every day
The team defined its ideal customer profile once. Lead Radar now finds matching people daily and shows why each one fits. Nobody is contacted until someone at HealOps approves them.
Research before the first message
Each first message is drafted from research on that one prospect: their role, their company, what they have been posting about. The draft speaks to their stack and their on-call reality, not to a segment.
Nothing sends without approval
AI-written drafts wait in an approval queue. A founder reads each one, edits it or approves it, and only then does it send. The voice stays theirs.
Warm-up and safety budgets
Each LinkedIn account walks Nova's warm-up ramp and then runs inside its own daily budgets, with every prospect engaged before the invite. See the account safety guide for why that order matters.
ResultsA steady flow of the right conversations
“Lead Radar puts the right engineering leaders in front of me every morning, with the reason each one fits. I approve, Nova does the rest, and my LinkedIn account stays safe.”
Run the same setup
This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.
Published 2 October 2026 · Shubham Maurya