Draft for Raymedico's review. The quotes and figures on this page were drafted by Nova and will not be published until Raymedico confirms them.

CASE STUDY

How Raymedico reaches hospital and clinic buyers on LinkedIn with Nova

200+ hospital and clinic decision-makers reached
51% of invites accepted
11 equipment enquiries started
“Our buyers are spread across hospitals and clinics all over India. Nova finds the right decision-makers and helps us start a real conversation with each one.”
Name to confirm · title to confirm, Raymedico
Challenge

Finding the person who actually buys the equipment

Raymedico is a biomedical equipment marketplace in India: patient monitors, diagnostic equipment and medical consumables, with specs and prices to compare, GST invoicing and pan-India delivery. Its buyers are the people who equip hospitals, clinics and diagnostic centres.

That makes outreach hard in specific ways:

  • Buyers are scattered. Hospital owners, administrators, biomedical engineers and procurement heads sit under many different titles.
  • Purchases are occasional. A facility buys equipment a few times a year, so being known before the need arises is what counts.
  • Trust decides. Medical equipment is not an impulse buy. A cold, generic pitch does not earn a reply.
  • A lean team. Researching every facility by hand does not scale.
“In healthcare, people buy from suppliers they trust. A copy-paste message was never going to work for us.”
Name to confirm · title to confirm, Raymedico
Solution

Lead Radar finds the buyers, research writes the opener, a person approves it

Raymedico runs Nova's default workflow from its own workspace.

Lead Radar fills the queue every day

The team defined its ideal customer profile once. Lead Radar now finds hospital owners, administrators, biomedical engineers and procurement heads daily and shows why each one fits. Nobody is contacted until someone at Raymedico approves them.

Research before the first message

Each first message is drafted from research on that one prospect: their role, their company, what they have been posting about. It speaks to their situation, not to a segment.

Nothing sends without approval

AI-written drafts wait in an approval queue. Someone at Raymedico reads each one, edits it or approves it, and only then does it send.

Warm-up and safety budgets

Each LinkedIn account walks Nova's warm-up ramp and then runs inside its own daily budgets, with every prospect engaged before the invite. See the account safety guide for why that order matters.

Results

The right conversations, started the right way

  • The team sees why each prospect was chosen before deciding to engage.
  • First messages are specific to the person, and approved before they send.
  • Outreach runs inside per-account safety budgets, built for the long term.
“We now reach the people who decide on equipment, with a message that shows we looked at their facility. And everything is approved by us before it sends.”
Name to confirm · title to confirm, Raymedico

Run the same setup

This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.