Selling security to people trained to distrust unsolicited messages
Guardr AI is a secure AI gateway with built-in guardrails: real-time PII detection, content filtering and observability for teams running AI applications and agents. Its buyers are the engineering and security leaders responsible for those systems.
That makes outreach hard in specific ways:
- A sceptical audience. Engineering and security leaders delete anything that reads like a bulk send.
- Accuracy is the brand. A security company that sends a sloppy or wrong message undermines its own pitch.
- A narrow fit. Only teams already shipping AI need a gateway. A broad list wastes most of its sends.
- Founder time. Hand-researching each prospect competes with building the product.
“Security and engineering leaders ignore anything that looks automated. We needed outreach that could stand up to that.”
Lead Radar finds the buyers, research writes the opener, a person approves it
Guardr AI runs Nova's default workflow from its own workspace.
Lead Radar fills the queue every day
The team defined its ideal customer profile once. Lead Radar now finds CTOs, heads of engineering and security leaders at companies building with AI daily and shows why each one fits. Nobody is contacted until someone at Guardr AI approves them.
Research before the first message
Each first message is drafted from research on that one prospect: their role, their company, what they have been posting about. It speaks to their situation, not to a segment.
Nothing sends without approval
AI-written drafts wait in an approval queue. Someone at Guardr AI reads each one, edits it or approves it, and only then does it send.
Warm-up and safety budgets
Each LinkedIn account walks Nova's warm-up ramp and then runs inside its own daily budgets, with every prospect engaged before the invite. See the account safety guide for why that order matters.
ResultsThe right conversations, started the right way
- The team sees why each prospect was chosen before deciding to engage.
- First messages are specific to the person, and approved before they send.
- Outreach runs inside per-account safety budgets, built for the long term.
“Lead Radar surfaces teams that are actually building with AI and explains the match. We spend our time on conversations, not on building lists.”
Run the same setup
This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.