Draft for ConstrucTx's review. The quotes and figures on this page were drafted by Nova and will not be published until ConstrucTx confirms them.

CASE STUDY

How ConstrucTx reaches contractors, architects and interior designers with Nova

10 demos booked with contractors and designers
52% reply rate on accepted invites
2 weeks from setup to first reply
“Our customers run construction sites, not software teams. Nova finds the owners who fit and helps us write to each one about their own projects.”
Amit Gajjar · title to confirm, ConstrucTx
Challenge

Reaching owners who spend their day on site

ConstrucTx is the financial operations platform for interior designers, architects and contractors in India: transactions, vendor billing, site P&L, payroll and petty cash across every project in one place.

That makes outreach hard in specific ways:

  • A fragmented market. Contractors, architects and interior design firms are many, small and hard to list.
  • Owners decide. The buyer is the person running the sites, not a software team.
  • Relevance wins. A message has to speak to site finances, vendors and cash, not to software in general.
  • A lean team. Hand-building prospect lists takes time away from the product and customers.
“Contractors and designers do not respond to software talk. You have to speak about sites, vendors and cash.”
Amit Gajjar · title to confirm, ConstrucTx
Solution

Lead Radar finds the buyers, research writes the opener, a person approves it

ConstrucTx runs Nova's default workflow from its own workspace.

Lead Radar fills the queue every day

The team defined its ideal customer profile once. Lead Radar now finds owners of contracting, architecture and interior design firms daily and shows why each one fits. Nobody is contacted until someone at ConstrucTx approves them.

Research before the first message

Each first message is drafted from research on that one prospect: their role, their company, what they have been posting about. It speaks to their situation, not to a segment.

Nothing sends without approval

AI-written drafts wait in an approval queue. Someone at ConstrucTx reads each one, edits it or approves it, and only then does it send.

Warm-up and safety budgets

Each LinkedIn account walks Nova's warm-up ramp and then runs inside its own daily budgets, with every prospect engaged before the invite. See the account safety guide for why that order matters.

Results

The right conversations, started the right way

  • The team sees why each prospect was chosen before deciding to engage.
  • First messages are specific to the person, and approved before they send.
  • Outreach runs inside per-account safety budgets, built for the long term.
“We get a daily list of the right firms and why they match, and nothing goes out until we approve it. It keeps our outreach personal as we grow.”
Amit Gajjar · title to confirm, ConstrucTx

Run the same setup

This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.