Bespoke work needs a bespoke first message
AVM Solutions is an end-to-end software consultancy in Pune, working worldwide. It studies a client's industry, designs a bespoke system, builds it, trains the team and stays on to monitor it. Its buyers are the owners of businesses such as real estate firms, factories and clinics.
That makes outreach hard in specific ways:
- Every client is different. A consultancy that builds around each business cannot open with a one-size-fits-all pitch.
- Owners are busy. The buyer runs the business. They reply to someone who understands their industry.
- Long, trust-led sales. A custom system is a big decision. The first conversation has to earn the next one.
- A small team. Prospecting by hand takes hours away from client work.
“A business owner does not want to hear about software. They want to know you understand their industry.”
Lead Radar finds the buyers, research writes the opener, a person approves it
AVM Solutions runs Nova's default workflow from its own workspace.
Lead Radar fills the queue every day
The team defined its ideal customer profile once. Lead Radar now finds owners and directors of businesses in the industries AVM serves daily and shows why each one fits. Nobody is contacted until someone at AVM Solutions approves them.
Research before the first message
Each first message is drafted from research on that one prospect: their role, their company, what they have been posting about. It speaks to their situation, not to a segment.
Nothing sends without approval
AI-written drafts wait in an approval queue. Someone at AVM Solutions reads each one, edits it or approves it, and only then does it send.
Warm-up and safety budgets
Each LinkedIn account walks Nova's warm-up ramp and then runs inside its own daily budgets, with every prospect engaged before the invite. See the account safety guide for why that order matters.
ResultsThe right conversations, started the right way
- The team sees why each prospect was chosen before deciding to engage.
- First messages are specific to the person, and approved before they send.
- Outreach runs inside per-account safety budgets, built for the long term.
“We now start conversations with owners who fit, using messages we have approved. The research that used to take us hours is already done.”
Run the same setup
This is Nova's default workflow: Lead Radar, deep research, warm-up, approval queue. See how the safety layer works, then Start free trial.